In
partnership with Black Rage Productions, Fireworx
Media produces all the magazine and current
affairs reports from South Africa
for Trace TV. TRACE is distributed via satellite
on pay TV platforms in 140 countries, and is
currently the leading music/youth channel in
Africa.
Thandiswa Mazwai, Lira, Stoned Cheerie,
Black Coffee, and Zola are just some of the
artists and designers featured on CODE, the
hit series devoted to all things urban and youthful,
for which Fireworx Media and Black RageProductions
produces all the local SA content
TRACE was launched in 2003, following the acquisition
and re-branding of MCM Africa by Alliance TRACE
Media, holding company of TRACE Group. MCM Africa
was at that time the number one music channel
in French speaking African countries.
From 2003 to 2009, TRACE has increased dramatically
its presence in Africa through various distribution
contracts, content and marketing initiatives.
In order to meet market requirements (and differences),
TRACE operates 2 different feeds in Africa:
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Through these 2 feeds, TRACE is now available to about 3 million paid subscribers
and is watched by over 20 million viewers per
week in Africa.
The core African markets of TRACE are South Africa + major Western and Central
Africa countries such as Nigeria, Senegal, Ivory Coast, Gabon, Cameroon, Congo,
Mali, Rwanda, Uganda and Angola.
TRACE is particularly relevant for South Africa since:
15-34 year-old represent 18 million people (38% of the total population) More than 40% of South Africa top CD sales are urban artists such as Fergie
from the “Black Eyed Peas” band, Cassie... TRACE broadcasts an exclusive and international music mix that is rich in African
influences that is felt throughout South Africa’s musical culture
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